Unir Reis Experience

• Game Design
• VR
• User Flows
• UI/UX
• Player Feedback
• VFX Concepts
• Documentation
• Horizon Worlds
• Noesis
• Figma
• Live Ops
• Unity
• Storyboards

1. Owned the UI/UX of a hit Roblox game's port to Meta Horizon Worlds, which reached #1 with nearly 4M visits

   Owned the UI/UX of a hit Roblox game's port to Meta Horizon Worlds from the first study, as the reference every new UX contributor on the game worked from. The port reached #1 on Horizon Worlds and has nearly 4M visits. Mapped the reference game's functions, screens and game flow, defined with the game designer what the port would keep, and designed the user flows and every screen for VR, PC and mobile, with a new visual identity and the UI rules and limits for Horizon Worlds.

2. Led the game's mobile-first remake in a new engine, from its UX to every screen in Noesis

   Led the UI/UX of the game's second port, to Meta Horizon Studio, as a mobile-first remake. Rethought the UX for mobile, dropping what only served VR or PC, and set a new visual style, screen standard, icons and written guidelines, more polished than the original while keeping its nostalgia. Created every screen, UI element and asset, implemented them in Noesis fully responsive, and documented for the programmers how to wire each UI.

3. Defined the UI pipeline that fixed Horizon Worlds' inverted responsive layout

   Defined the UI creation pipeline with the Noesis development team and found the method that fixed the inverted responsive layout of Horizon Worlds and Noesis, a problem the studio had not solved. Rebuilt it for Meta Horizon Studio in beta, where Noesis became the official UI method, with its internal workflows and documentation.

4. Drove the game's live ops, planning its events, new items and new UIs

   Drove the game's live ops and DevOps. Planned events and designed their UI, roulettes, key art and icons, created new in-game items and their UI, shipped updates, prepared the elements that speed up porting new content, and monitored the numbers.

5. Owned the lobby UX and user flows of an award-winning VR game near launch

   Joined one of the studio's award-winning, award-nominated VR games near launch, after finishing the port's scope early, and owned the UX and UI of its lobby and its user flows, helping the lead ship fast. Storyboarded diegetic item equipping and a narrative onboarding where an NPC checks the player's microphone, written with the narrative designer, and built the lobby in Unity as prefabs and prefab variants.

6. Set the UI's visual guidelines and directed the design flow across art and development

   Set the visual guidelines of the UI and directed the design flow across the art and development teams, keeping artistic direction, player experience and gameplay goals aligned, and prototyped and implemented the interface systems in Unity, Horizon Worlds, Figma and Noesis.

7. Shaped the game design through analysis of its gameplay, items and UX

   Supported the game design by analyzing the whole game, its gameplay, items and UX, and brought its flows to the studio's standard. Developed gameplay and documented progress, functionality and game structure.

8. Designed VFX concepts, player feedback and juice for game feel

   Designed the concepts for VFX, player feedback effects and juice interactions that deepen immersion and game feel. On the port, gave the weapons VFX so they felt worth what players paid.

Role at Arvore Immersive Experiences

1. Game Designer (UI/UX)

   Jul 2025 – Present · 1 yr 5 mos

Seeliefy was a game studio and tech solutions company that worked as a B2B hub for creative technology, with art, development, advertising and design under one roof. It made its own games and built games, VR and motion simulators, gamification and interactive brand experiences for clients. Brands and agencies in 10 countries turned to it for fast solutions on tight deadlines, including projects other studios could not deliver.

• Creative Direction
• Product Strategy
• Team Leadership
• Fundraising
• Art Direction
• Game Direction
• Game Design
• Production
• Brand Activations
• VR
• Mobile
• Simulation Design
• Motion Simulators
• UI/UX
• Unity
• Pitch Decks
• Pipelines
• QA
• Level Blockout
• World Building
• Quest Design
• Storyboarding
• Balancing
• Digital Twin
• 3D Modeling

1. Oversaw the creative and product vision, strategy and development of the studio's games and client projects

   Owned the creative and product vision of the studio, deciding what it built and how, from its own games to custom projects for brands, global partners and international clients. Handled everything outside programming, from pitch decks, presentations and client briefs to investor meetings.

2. Built and led the studio's team, from 2 people to teams of up to 10, directing client-side teams and mentoring designers and artists

   Built the studio's team from 2 people to teams of up to 10 at its busiest moments, and led it across design, art, development and marketing. Directed the teams of partner and client companies on shared projects and mentored junior designers and artists.

3. Secured funding through investors, tailored pitch decks, accelerator programs and public tenders

   Secured the studio's funding and partnerships. Met investors, wrote pitch decks tailored to win specific partner companies, and shaped the marketing, communication and fundraising strategy. Took the studio through business accelerator programs and mentorships, and applied to public selections and tenders, including the Sampa Games program, with projects and prototypes built for them.

4. Set the art direction and quality bar of every production, delivering polished, cohesive art across games and experiences

   Set the art direction and the quality bar of every production, owning visual coherence, aesthetic quality, accessibility and game feel across games, simulators and experiences. Directed the post-processing and lighting behind the studio's look, designed complete UIs, from HUDs and menus to onboarding, progression and reward screens, and validated and implemented them in Unity with the developers.

5. Delivered 15+ games and 30+ projects on PC, VR, mobile and the studio's own motion simulators

   Led the delivery of 15+ games and 30+ projects for companies in Brazil and abroad, working as an outsourcing studio for high-profile brands such as Globo, SBT, Magalu, Nestlé, Rock in Rio, Lollapalooza, The Town and Big Brother Brasil, for companies such as Interlagos, Urbia, Movipar, Vettura, hōl, Cinema Nosso and Magnata among many lower-profile, well-funded clients, for global machinery brands like New Holland and Case, and for partner studios, alongside the studio's own titles, with projects delivered in 10 countries across the Americas, Europe and Asia. They ran on PC, VR, mobile and the studio's own physical motion simulators, plus software, apps and websites, across MOBA, RPG, kart racing, farm simulation, hyper-casual and educational games, animation, interactive event experiences, digital twins and virtual showrooms.

6. Designed and art-directed an open-world farm RPG with 100K+ downloads and a 4.4★ rating on Google Play

   Designed and art-directed Real Farm Simulator, an open-world mobile farm RPG with 100K+ downloads and a 4.4★ rating from 1,380 reviews on Google Play, overseeing a team of up to 5 across programming, 3D, development, design and marketing. Ran the playtests and betas that grew from 1,000 to 100,000 players, with weekly live ops. Set the creative direction of its systems, from machines, harvesting and livestock to fish and shrimp farming, the bank and the market, all run from a diegetic in-game phone, and validated each of them in playtests.

7. Delivered interactive brand activations for Rock in Rio, The Town, Lollapalooza and Big Brother Brasil

   Directed interactive brand activations for Rock in Rio, The Town, Lollapalooza and Big Brother Brasil, owning the 3D, visual and art direction, UI/UX, experience timeline and staging, level blockouts, VFX coordination and QA, built on the reference games each client chose. For Rock in Rio, led a VR time-tunnel roller coaster on a motion simulator, from the blockout and event timeline to VR-ready VFX, timing, music and sound cues, working with the client's art director. Also delivered a 360° VR animation on the bee life cycle for Sebrae, the studio's first in that format.

8. Co-directed a hardware and software venture of 6 agricultural machine projects, owning every design and art decision

   Co-directed and owned, with the studio's tech lead, a hardware and software venture with a simulator maker, building simulators of New Holland and Case machines for operator training, dealerships and agricultural fairs, shown every year at Agrishow, Latin America's largest. Delivered six projects over 2+ years in about 20 versions on PC, VR and mobile, a VR presentation, training simulators of two combine harvesters, a sugarcane harvester and two tractors, a mobile showroom rebuilt from scratch and WebGL digital twins. Built the software and hardware as a team of two with the tech lead, and coordinated nine people outside the game itself, the venture partner and his business, marketing and assembly staff, so every cabin was built with the right design, sizes and measures. Owned every design, art and business decision outside programming, from experience, branding and positioning to task division, roadmaps, timing and budget negotiation. Wrote and presented every pitch deck, to the partner, investors, Senac, Sebrae, fairs and new clients, and set up the simulators at fairs. Directed a true-to-machine operator training course, with a 52-step onboarding from start-up to storage, a training selection system of trainings and training stages and a 10-step fair version, plus the level design, the cabin UX and ergonomics, our own panel and ESP32 joystick and a stylized realistic art direction. Researched on the ground by driving the machines, visiting farms, reading 500-page technical manuals, talking with the manufacturers' engineers and studying their reference videos.

9. Delivered 5 skill-based games for high-profile clients through a joint venture, owning scope and team

   Led the studio's side of a joint venture with a studio that supplied games to some of Brazil's largest gaming companies, delivering 5 skill-based games with a team of up to 5. As creative director, owned the scope and the team, set the visual direction, designed the UI/UX and the player flows around retention, and developed the games, while handling the game pitches, the reading of each brief, the positioning and the communication with the partner, and securing investment and contract extensions.

10. Directed and produced a 4v4 multiplayer MOBA from concept to delivery in one month

    Directed and produced a complete 4v4 multiplayer MOBA, a non-violent water-balloon game for kids, from concept to delivery in one month. Owned the game and player experience direction and its systems, from the map, objectives and rules to the balancing, accessibility and GDDs, with player roles that emerged from those systems. Built 3D models, every UI and all of the game juice. Coordinated the 3D and tech teams and the creation of the project's graphic material. Shaped the client's marketing positioning for the game, and led all client communication.

11. Created and directed a hybrid-casual bottle flip game, owning its design, balancing and visuals

    Created and directed a hybrid-casual bottle flip game as its owner, from the full game design and the balancing of every bottle, level and mechanic to its visual side, with shaders, materials, 3D assets, UI and game feel, leading a supporting programmer on its systems.

12. Owned production across projects, with schedules, scope, pipelines, operation guides and QA

    Ran production while leading the company, owning schedules, scope and delivery, documentation and operation guides, such as the guide to running the studio's simulators based on their pistons and mechanical parts, and each project's processes and pipelines. Led the testing of every project, on location too, and studied the reference games each client asked for.

13. Defined each experience before production through storyboards, level blockouts and UX timelines

    Defined every experience before production with storyboards, level blockouts and user experience timelines, setting what the player feels, in what order and at what pace. Authored the GDDs, UX flows and monetization systems, and shaped levels and mechanics for retention and engagement.

14. Led a kart racing simulator as a joint venture with a partner company, from its game and UX to its pitches

    Led a kart racing simulator built as a joint venture between the studio and a partner company, acting as its project lead. Designed the game and the UX, with user flows and game feel tuned to the real sensation of driving a kart and tracks drawn from real kart circuits, created the UI and 3D models and art-directed the visuals for the programmer. Built and presented the pitch decks to kart tracks, showing how each track and the partners would profit, managed the partner's expectations and joined the investor meetings.

15. Led the product design of a trading app, from its information architecture and wireframes to the outsourced dev team

    Led the product design of a trading app that sold trading bots and gathered market news for day traders, structuring its information and app flow, drawing every wireframe for the UI/UX designer who executed them, art-directing its visuals, guiding the outsourced development team and handling the client.

16. Set studio-wide standards for UX, GDDs, UI and asset pipelines, and built optimized 3D for mobile and VR

    Set the studio's standards for UX, GDDs, UI production, pipelines and asset workflows. Built much of its 3D, mostly assets and props such as houses, vegetation and set dressing, optimized for mobile and VR, and produced the concept art, wireframes and many prototypes that tested ideas before production, including those that never moved forward.

3 roles at Seeliefy

1. Founder & Chief Creative Officer

   Apr 2024 – Oct 2025 · 1 yr 7 mos

2. Founder & Head of Creative

   Apr 2023 – Mar 2024 · 1 yr

3. Founder & Creative Director

   Apr 2022 – Mar 2023 · 1 yr

• Game Design
• Level Design
• Mobile
• Hyper-casual
• Unity
• Art Direction
• Shaders
• VFX
• Materials
• 3D Modeling
• Rigging
• Animation
• UI/UX
• Monetization
• Concept Art
• QA

1. Led the design of a client's 100-level ninja game, directing its programmers through a full reverse engineering

   Led my longest project at 67 Bits as its lead game designer, a client's 100-level ninja game rebuilt through reverse engineering. Defined how the game worked, presented every function and rule, and directed the programmers who built it from my specs, onboarding the three who joined over time and building tools with them. Analyzed the original, wrote its GDD, designed all 100 levels and tested both versions side by side. Owned its art too, from every material, 3D asset and animation to the VFX, rarity and shop systems, UI/UX and boss fights, with 20+ characters and 20+ weapons whose rarity tiers each carried more visual payoff, all assembled in Unity on a pipeline I created.

2. Led the ninja game's sketchbook remake, owning its visual rework and art direction

   Owned the art direction of the ninja game's sketchbook remake. Pitched several visual styles until approval, coordinated the programmers, and rebuilt the materials, lighting, post-processing, UI, icons and VFX around a custom shader system that makes the whole game look drawn in a sketchbook, with the VFX turned into ink and blood splattering the walls as ink. Again modeled every 3D asset, animated every character and made the objects breakable.

3. Owned the game design and art direction of Big Crusher, shipped in two weeks

   Owned the game design and art direction of Big Crusher, a monster truck game made in two weeks by a team of three, two programmers and me. Set its visual style, approved by the owner, and built nearly everything else, from level design, puzzles and the GDD to 3D, materials, truck physics, monetization and all the store art. Balanced each truck's wheels, force, weight and tires, the car toughness per arena and the whole economy of upgrades and trucks, and designed every arena by hand so each wheel, which deals its own damage, can crush a different car. Made the VFX, camera feedback, haptics and sound effects, and set up car deformation in damage stages to keep performance.

4. Led the visual rework of My Zombie World, a game with 120K+ downloads and three awards

   Led the visual rework of My Zombie World, a game about conquering hexagonal islands and growing the biggest zombie horde, which reached 120K+ downloads and was selected for Gamescom Panorama Brasil 2023, the Google Play Indie Games Fund 2023 in Latin America and the Google Play Indie Games Accelerator 2024. Redid its materials and colors and how the zombies were built, with outfit and color variations, tuned game and level design parameters, improved the UI/UX, lighting, colliders and 3D assets, and wrote its documentation, mainly the visual side.

5. Art-directed the studio's games through materials, shaders and lighting

   Led the art direction of the studio's games, approved by the owner, also an art director, setting the materials, shaders and lighting that gave each game its look, alongside the level design.

6. Designed and shipped several hyper-casual games, most in one to two weeks

   Owned the design of several hyper-casual mobile games, most of them designed and shipped in one or two weeks, from the game design to heavy QA throughout.

7. Built the studio's games in Unity, from levels and 3D to shaders, animation and UI

   Built the levels of the studio's hyper-casual games, modeled the 3D assets and characters, created the art, materials, shaders and animation, designed the UI/UX, and assembled everything in Unity, organizing each Unity project, its prefabs and prefab variants.

8. Art-directed the map of a Mayan-mythology MOBA, and concepted and animated all its characters

   Started as a freelance concept and 3D artist on a Mayan-mythology multiplayer MOBA with a Mexican team, communicating daily in Spanish. Concepted the characters, enemies and boss with its full skill kit, modeled, rigged, textured and animated every character, planned the boss battles and enemy attacks, helped with the level design and the map's player flow, and art-directed the map artist alongside four programmers.

9. Created icons, store art and animated ad trailers for launches

   Created the game icons, store assets and promotional materials, and designed and animated the marketing videos and trailers for ads.

3 roles at 67 Bits

1. Lead Game Designer & Technical Artist

   Mar 2022 – Aug 2023 · 1 yr 6 mos

2. Game Artist & UI/UX Designer

   May 2021 – Mar 2022 · 11 mos

3. Concept & 3D Artist

   Jan 2021 – Jul 2021 · 7 mos

1. Designed complete UI/UX systems for casual mobile games, from menus and HUDs to store pages

   Owned the UI/UX systems of the studio's casual mobile games as a freelancer, designing the menus, HUDs, reward screens, progression interfaces, store pages and gameplay feedback elements.

2. Crafted visuals that guide player behavior through color, motion and theme

   Created in-game assets, VFX and character concepts, with visuals that guide player behavior and build excitement through color, motion and thematic storytelling, and animated UI and in-game elements so every game stayed consistent and intuitive.

3. Integrated and iterated the interfaces in Unity with the developers

   Integrated and iterated every interface in Unity with the developers, focused on mobile usability, visual hierarchy and retention.

Role at Stargaze Games

1. Unity UI Designer & Game Artist

   Feb 2022 – Mar 2023 · 1 yr 2 mos

• Game Design
• Game Jams
• Production
• Talent Management
• Concept Art
• Puzzle Design
• Narrative
• Art Direction
• GDDs
• Pitching

1. Led the game design of a social-deduction indie game for two years

   Led the game design of a narrative group game for two years, built on the Among Us wave, where players win over a love interest while eliminating their rivals, and supported its art direction and story comics.

2. Produced two VTubers earning up to R$10,000 a month, from positioning to lore

   Produced two VTubers at what was Brazil's second-largest VTuber company, each earning up to R$10,000 a month from live streams, memberships and merchandise. Owned their media positioning, schedules, products and release dates, booked the company's artists for their work, and created their visual identity, character concepts, event art, lore documents and storyboards for presentations and expos, solving day-to-day problems with the rest of the company.

3. Designed a puzzle platformer, 2nd place at Game Jam+ Gamescom LATAM

   Led the game and puzzle design of an unreleased puzzle platformer that took 2nd place at Game Jam+ at Gamescom LATAM, and contributed its art direction and concept art.

4. Planned delivery, schedules and production workflows across design, art and development

   Planned and coordinated the delivery of the company's projects, with their schedules and production workflows across design, art and development.

5. Pitched the studio and its VTubers to investors at Gamescom

   Represented the company at Gamescom, pitching the studio and its VTubers to investors, and applied to government tenders.

6. Designed core loops, mechanics and progression in GDDs for indie games

   Joined the studio that friends from technical school had just founded and shaped its smaller-scope indie games and game jam entries, designing and documenting mechanics, core loops and progression in GDDs and feature specs, with level design, visual effects and gameplay feedback focused on immersion.

7. Planned and ran the VTubers' events, with their art and storyboards

   Planned and managed the VTubers' events and created their art, with visuals, storyboards and materials for presentations and expos.

8. Created much of the studio's concept art, mostly creatures, scenery and levels

   Produced a large share of the concept art for the studio's indie games and game jams, mostly creatures, scenery and level concepts, and some characters, alongside the game design work.

2 roles at Aurora Borealis

1. Producer & Talent Manager

   Mar 2021 – Oct 2022 · 1 yr 8 mos

2. Lead Game Designer

   Mar 2019 – Nov 2021 · 2 yrs 9 mos

1. Built and taught the school's game development curriculum

   Built and taught the school's digital game design curriculum, covering game design, game art and programming fundamentals, and taught Unity from the ground up, pixel art and animation.

2. Guided students from concept to their own complete games

   Guided each student from concept to a complete game of their own, assessed their progress, gave constructive feedback and adapted the lessons to each learner in a collaborative classroom.

3. Developed 3 games as success cases for the school

   Developed 3 games as success cases for the school's website and presentations to parents, plus educational games and simulations used as class material, and built game concepts and prototypes for promotional events with the teachers.

Role at Magic Star

1. Game Development Instructor & Developer

   Jan 2019 – Jun 2019 · 6 mos